In today’s digital-first economy, the emergence of super apps — single platforms offering a wide range of services — has transformed how users interact with businesses. Apps like WeChat, Gojek, and Grab have redefined the user experience, making everything from ride-hailing to payments available in one place.
However, beyond user convenience, super apps are revolutionizing marketing strategies. For marketers, these platforms are goldmines for data, customer engagement, and streamlined outreach.
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